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Most of us want to work in an innovative workplace, but you could be subliminally creating a culture that squelches creative thinking. From conversations held during meetings to the tone of internal communications, words can send a message to employees that they shouldn’t spend time exploring new ideas, let alone bring them up to the team.

“We codify our behaviors, our instincts, and our thinking based on language, and it often happens in ways we don’t anticipate,” says Frans Johansson, author of The Medici Effect: What Elephants & Epidemics Can Teach Us about Innovation and CEO of The Medici Group, diversity and innovation consultants. “Certain terms and phrases get traction and are repeated over and over. Before you know it, it’s the way you talk within your culture.”

Click here to read the full interview with our Founder and CEO Frans Johansson on Fast Company.