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Innovation is one of the most powerful tools for business survival and growth in a fast-changing world.

Most companies still struggle to jump start innovative thinking because they overlook the small details embedded within an organization's culture: the everyday, ritualistic occurrences that subliminally signal to employees that they shouldn't spend time exploring a new idea, let alone bring it up to the rest of their team. The most pervasive of these subliminal signals are the words that a company allows in its everyday vocabulary, which may at first seem harmless, but in reality could be stifling innovation potential.

Go here to read the rest of our CEO Frans Johansson’s article on how  to use language to ignite innovation and creative thinking.