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ROME —The Medici Group's CEO Frans Johansson will keynote the 2018 SITE+MPI Global Forum in Rome, organized by Meeting Professionals International (MPI) and Society for Incentive Travel Excellence (SITE). His talk will focus on the ideas of his book, The Medici EffectWhatever field or industry you are in, whatever expertise you have mastered, whatever norm or tradition you have come to understand—all of them are changing. To stay ahead of these changes and continuously innovate, step into the Intersection of fields, disciplines, industries and cultures.

In addition, Medici's Chief Experience Officer Kristian Ribberström will lead the Executive Master Class on The Medici Effect in Action.

Read more about the event here. Visit MPI and SITE.