The need to create fresh, breakthrough ideas and to subsequently put those ideas into action has skyrocketed. That’s why we created the Medici Innovation Process, a powerful method for generating breakthrough ideas, which we have implemented with thousands of teams around the world. Based on the core philosophies of diversity, serendipity, action-beats-analysis and speed, the Medici Innovation Process has generated new ideas at some of the most high-performing organizations in the world. Using a hybrid model of live, virtual, and digital elements our process inspires the human mind to search for ideas in the most unlikely places.

Ask us how Medici’s innovation process can help you create powerful new ideas.



Our process is an idea factory. Through fast-paced, goal-directed ideation, your team will create hundreds or even thousands of ideas on a compressed timeline. For short-term ideation sprints, choose the Medici Effect Storming or a Ready-to-Test sessions. For integrating these ideas into the organization, experience Medici’s premier Portfolio Accelerator, powered by the SES® (Smallest Executable Step) implementation strategy, which prioritizes speed, agility and resource conservation.


Portfolio Accelerator
6-16 Weeks

Medici Effect Storming
2-4 Hours

Incubation Ready
1.5-2 Days

“The Medici Group has a proven process that unleashes the human spirit...Often the most innovative people in your company are not the most outspoken. Finding people with really good ideas, but who were uncomfortable expressing them is a challenge, but also an opportunity if you create fertile, safe environments.”

JOHN GEYER |  CEO, MetLife Digital Ventures


An intense process that leverages diversity across cultures, functions, industries and much more to create an explosion of unique ideas. Named one of the “few brainstorming techniques that still work” by Inc magazine.


Go from amazing ideas to ready-to-test concepts where teams will stress-test their ideas, disassemble and rebuild - developing the Smallest Executable Step to get going. This is perfect for hackathons or strategy offsites.

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Simultaneously, launch between 3-12 hyper-diverse teams focused on solving a specific challenge. Our virtual portfolio coaches ensure rapid testing, prototyping, and learning. Teams selected or deselected as the client hones in on the most promising ideas.



Explore how clients have used the Medici Innovation Process to create powerful, new ideas for their organizations.


Disney: Digitizing a physical experience

Using the Medici Portfolio Accelerator, runDisney created 6 diverse teams that explored multiple ways to generate new revenue and fan engagement around their beloved in-park road races. Virtual Runs was the result: a global, digital platform that has expanded the fan experience globally.


MetLife: Innovation in Latin-America

Following their $15B merger, MetLife and Alico leaders from across Latin America came together as one through the use of the Medici Portfolio Accelerator to innovate and develop new products, services, and strategies that drove growth in the region.


Global Media Company: quickly develop pilot concepts

Medici helped a major media company with presence on over 100 countries to create 10 diverse teams that, through Portfolio Accelerator, developed (on extremely limited budgets) a number of different pilots and pilot concepts. 3 of them were greenlit for development.


Global biopharma: Increase medication adherence

A major global biopharma company used the Incubation Ready process, to find new ways to increase adherence for a specific medication where patients struggled to maintain usage. Hyper-diverse teams created hundreds of ideas and then selected 7 to further develop through small tests.


Harlequin: Brand extension

Harlequin, the global publisher of romance novels, used our Portfolio Accelerator to diversify their collection of brands and create new sources of revenue. They started with 9 teams and six months later they had a wine business distributed on Amazon that featured labels inspired by vintage book covers.


World Wildlife Fund: Fight Climate Change

WWF Climate Savers brought leaders from companies all over the world together in Stockholm and through the process of Medici Effect Storming they developed hundreds of ideas for how these corporations could join forces to fight climate change.

“Our international partnership and recognition strategy, created with the assistance of The Medici Group, has seen the Trinidad and Tobago IFC knock on the doors of New York, London, Toronto, Dubai and Beijing, to meet with global leaders in the financial services industry at the highest levels... We now have working relationships with a number of IFCs across the globe.” 

FRANCO SIU CHONG | Chairman, Trinidad & Tobago International Finance Centre