Episode 4: Margaret Keane: Synchrony CEO On Branding, Boldness, and Diversity

In this episode, Synchrony CEO Margaret Keane reveals how the Medici Effect inspires her to drive a diverse organization where people feel empowered, bold, and eager to explore fresh ideas. During the conversation, she reveals how working at the Intersection encouraged her to take a new approach to branding and purpose in the financial industry. Margaret also talks about the significance of aspirational values, shares more of her personal story, and reveals why taking chances on your team and harnessing their differences is the ticket to innovation.


As President and Chief Executive Officer of Synchrony Financial, Margaret brings with her a passion for emerging technology and employee development, both of which have solidified her reputation as a leader in the field.

Margaret led the Retail Card platform at GE Capital as President and CEO beginning in 2004, later expanding her responsibilities to become President and CEO of the GE Capital Retail Finance business in 2011. In her 18 years at GE Capital, she held additional leadership roles spanning consumer finance, vendor financial services, operations, and quality. She began her career at Citibank, where she provided leadership in Sales, Marketing and Operations over the course of 16 years.

As a leader, Margaret is also known for championing her employees, having initiated several development programs at GE Capital and serving on the cabinet of the GE Women’s Network. She expanded the business focus on ecommerce and mobile capabilities, developing new tools for business clients and consumers alike.

Recently, Margaret was named on Fortune's "Businessperson of the Year" list in 2016 (#33) and on Fortune’s ‟Most Powerful Women” list in 2016 (#29) and 2015 (#33).

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Philip Musey