Any industry that is under assault, such as the printing industry, must look at how they can marry their core strengths with new approaches, business models or technologies. For instance, people value the tactile—things they can touch, feel and hold—and it is at the intersection of the digital and analog that some of the most interesting experiences are coming from today. The printing industry is only beginning to understand their power and potential of this.
— FRANS JOHANSSON

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