The Medici Group was born from found Frans Johansson’s debut bestseller, The Medici Effect. His second book, The Click Moment, built on key concepts from The Medici Effect, and together, both books form the foundation of the Medici Approach, which is at the core of all our solutions.

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The Medici Effect (Harvard Business School Press, 2004) is an innovation classic that explores why the most powerful innovation happens at the “Intersection,” where ideas and concepts from diverse industries, cultures, and disciplines collide. Innovation today is less about expertise and more about how you can rapidly combine insights and ideas, often widely disparate, to create surprising and unique breakthroughs.

Available in 21 languages, The Medici Effect has become the definitive book on diversity driving innovation, influencing numerous fields and disciplines such as architecture, design, economic development, education, entrepreneurship, and investing.

A new edition of The Medici Effect was re-released in 2017. With the pace of change happening in business, industry and geopolitics, the ideas of The Medici Effect are more relevant than ever today.

Link to purchase.

One of the most insightful books on managing innovation
I have ever read.

CLAYTON CHRISTENSEN | Professor, Harvard Business School
and author of The Innovator's Dilemma

Can you plan, strategize, and analyze your way to success? The Click Moment (Penguin Portfolio, 2012) builds on an idea from The Medici Effect—that breakthrough innovation is unpredictable. The book suggests that serendipity plays a much larger role in success than previously suspected, and that expertise and logic can be hindrances rather than assets. In today’s market, the rules are changing so fast that formulas for success are disintegrating, and multi million-dollar insights can strike anybody, anywhere, at any time. 

Fast Company named The Click Moment one of the top 10 best business books of 2012, declaring that it "destroy[ed] ... the 10,000 hour rule.”

Leaders in some of the world's largest organizations, such as Disney, Nike, Pfizer, and MetLife, cite The Click Moment's anti-strategy approach as a guiding force in their work.

Link to purchase.

“Here’s a great new idea: get this book …it is a terrific read, smartly researched.”

ANDREW DAVIDSON | Management Today