The Medici Group combines Johansson's ideas from THE MEDICI EFFECT (HBS Press, 2004) and THE CLICK MOMENT (Penguin Portfolio, 2012) into an innovation system known as INTERSECTIONAL THINKING that completely rewrites the rules for how individuals and teams interact, collaborate, and execute past failure and with minimal resources to drive innovation.


Medici’s work has … provided a framework and initiative to make changes. There are many positive developments in progress inspired, enhanced or somehow touched by [our] interaction with Medici.
— John Kosner, EVP, Digital & Print Media, ESPN