What do termites and architecture have in common? Music records and airlines? And what does any of this have to do with healthcare, card games, or cooking?
Most of us would assume nothing. But out of these seemingly random combinations have come groundbreaking ideas that have created whole new fields. In his bestselling book, THE MEDICI EFFECT, Frans Johansson shatters assumptions of how great ideas happen. He takes us on a fascinating journey tothe Intersection: a place where ideas and concepts from diverse industries, cultures, departments, and disciplines collide, ultimately igniting an explosion of ideas leading to extraordinary innovations. THE MEDICI EFFECT has been translated into 18 languages, and its influence around the world keeps accelerating.
"One of the most insightful books on managing innovation I have ever read."
"There is a good deal that managers can draw from this collection of ideas."
THE MEDICI EFFECT is available at most major booksellers, including Amazon and Barnes & Noble and in bulk from 800ceoread.
If you are interested in acquiring the rights for the book in your country, please contact Harvard Business School Press.
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