When the rules are random

Part intellectual thrill ride and part success blueprint, THE CLICK MOMENT obliterates the idea that in business you can plan, strategize, and analyze your way to success.

In its pages, Frans Johansson proves that the simplistic narrative of success predictably resulting from a recipe of rare talent, careful strategizing and 10,000 hours of practice is hurtling towards irrelevance. In today’s entrepreneurial melee, the rules are changing so fast that formulas for success are disintegrating, and multi million-dollar insights can strike anybody, anywhere, at any time.
In short, randomness is taking over.

THE CLICK MOMENT is the first

in-depth study of how randomness,

serendipity and, yes, luck are the

new normal. More than that, it is a

compendium of 100% actionable

information for how smart

entrepreneurs can set “bait” for their

own click moments, notice them when

they happen, and harness their vast

potential immediately.

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HERE'S WHAT OTHERS HAVE SAID:

"With his characteristic clarity, insight and style, Frans Johansson presents an absorbing account of the how randomness, serendipity and 'luck' can be used to enhance success in business and in your own life. A fascinating plunge into the riptides and cross currents of chance and opportunity that so often affect the course of human achievement."
–Sir Ken Robinson, New York Times bestselling author of The Element: How Finding Your Passion Changes Everything

"Frans Johansson is both a master storyteller and one of most innovative thinkers I know. The Click Moment begins as a shocker, showing that we can't really predict much in a world that is becoming increasingly complex. Then, after shattering our illusions of control, Johansson gives us powerful tools for placing good bets in business, in everyday life, and even in love."
–Teresa Amabile, Edsel Bryant Ford Professor of Business Administration and Director of Research, Harvard Business School and coauthor of The Progress Principle

"There are a very few moments that change the direction of our lives, organizations and even entire nations. Frans Johansson has created another amazingly practical book that shows us, in a natural, fast paced and enjoyable way how to not only create more of these moments, but also how to harness them."
–Dr. Jamil Mahuad, Former Mayor of Quito and President of Ecuador; Co-founder of the Harvard International Negotiation Program

"In a world where random events increasingly rule our destinies, forget logic. Invite chance, then maximize it. With highly engaging and entertaining style, Frans Johansson shows us how."
–Peter Sims, Author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

"Johansson wonderfully captures the strategy of any startup... maximizing click moments and through them, ideas that change the world forever."
–Eric Klinker, CEO of BitTorrent

"We live in a world where we always want to stay connected and in control, and The Click Moment reveals how this mindset is stifling innovation. Frans Johansson shows the reader how to not only capture inspiration, but to change the world."
–Marcus Samuelsson, Chef-owner of Red Rooster, Author of Yes, Chef and co-founder of FoodRepublic.com