The Medici Group Engages 20-Year Media and Sales Executive to Drive Business in Travel and Tourism Sector

  • Henry Watkins, former group publisher of Uptown Magazine, to represent The Medici Group in the travel and tourism sector globally.
  • The appointment comes as The Medici Group expands its footprint in the Caribbean following successful engagements in Trinidad &Tobago.

NEW YORK, N.Y. – July 20, 2015 – The Medici Group, LLC, a strategy and innovation firm, today announced it has engaged long-time media executive Henry Watkins to represent the firm’s interests in the travel and tourism sector. While the overall business is global, Watkins will initially focus on the Caribbean, where he has extensive experience and deep relationships. 

In his most recent role as group publisher of Uptown Magazine and its interactive properties, Watkins led the sales team and strategy that secured over $2 million in new business in the travel category, earning the media company the largest market share in this category among its competitors. Prior to Uptown, Watkins was vice president of sales and partner marketing at Voyages North America as well as international travel director at Doubledown Media. In both these roles, he developed strategic advertising and integrated campaigns for tourism boards, major resorts, and hotel chains. 

“The Medici Group has a ‘diversity drives innovation’ approach that I believe will resonate strongly with many organizations, particularly those in diverse countries in the Caribbean,” said Watkins. “This Intersectional Thinking approach appealed to me from the outset, and I am excited to bring this proven methodology to travel and tourism organizations looking to innovate and differentiate their offering. I look forward to working with the Medici team at this point in their growth, and making a significant contribution.”

Founded by innovation author and thought leader Frans Johansson, The Medici Group works with some of the biggest brands in media, consumer, and pharmaceutical sectors on their toughest innovation challenges. Watkins joins as The Medici Group expands business in the Caribbean following five years working with institutions and government agencies in the one of the region’s largest economies.

Johansson noted: “The goal of our firm has been to do exceptional work that inspires and draws in top talent, and Henry is no exception. We are pleased to have him on our team to lead the charge in defining innovation opportunities for the changing travel and tourism sector.”

About The Medici Group, LLC
The Medici Group ( is a strategy and innovation firm that specializes in developing growth opportunities, agile leaders, and innovative cultures. We bring our unique Intersectional Thinking lens to our engagements, where we use diversity to drive innovation, find opportunity in unpredictability, and analyze through action. We have worked with 30 percent of the Fortune 100, and propelled over 1,000 teams worldwide to develop game changing innovations for their organizations.