The Medici Group Engages 20-Year Media and Sales Executive to Drive Business in Travel and Tourism Sector

  • Henry Watkins, former group publisher of Uptown Magazine, to represent The Medici Group in the travel and tourism sector globally.
  • The appointment comes as The Medici Group expands its footprint in the Caribbean following successful engagements in Trinidad &Tobago.

NEW YORK, N.Y. – July 20, 2015 – The Medici Group, LLC, a strategy and innovation firm, today announced it has engaged long-time media executive Henry Watkins to represent the firm’s interests in the travel and tourism sector. While the overall business is global, Watkins will initially focus on the Caribbean, where he has extensive experience and deep relationships. 

In his most recent role as group publisher of Uptown Magazine and its interactive properties, Watkins led the sales team and strategy that secured over $2 million in new business in the travel category, earning the media company the largest market share in this category among its competitors. Prior to Uptown, Watkins was vice president of sales and partner marketing at Voyages North America as well as international travel director at Doubledown Media. In both these roles, he developed strategic advertising and integrated campaigns for tourism boards, major resorts, and hotel chains. 

“The Medici Group has a ‘diversity drives innovation’ approach that I believe will resonate strongly with many organizations, particularly those in diverse countries in the Caribbean,” said Watkins. “This Intersectional Thinking approach appealed to me from the outset, and I am excited to bring this proven methodology to travel and tourism organizations looking to innovate and differentiate their offering. I look forward to working with the Medici team at this point in their growth, and making a significant contribution.”

Founded by innovation author and thought leader Frans Johansson, The Medici Group works with some of the biggest brands in media, consumer, and pharmaceutical sectors on their toughest innovation challenges. Watkins joins as The Medici Group expands business in the Caribbean following five years working with institutions and government agencies in the one of the region’s largest economies.

Johansson noted: “The goal of our firm has been to do exceptional work that inspires and draws in top talent, and Henry is no exception. We are pleased to have him on our team to lead the charge in defining innovation opportunities for the changing travel and tourism sector.”

About The Medici Group, LLC
The Medici Group ( is a strategy and innovation firm that specializes in developing growth opportunities, agile leaders, and innovative cultures. We bring our unique Intersectional Thinking lens to our engagements, where we use diversity to drive innovation, find opportunity in unpredictability, and analyze through action. We have worked with 30 percent of the Fortune 100, and propelled over 1,000 teams worldwide to develop game changing innovations for their organizations.

The Medici Group Honored for Work with Haiti

Last week, The Medici Group opened its space to host the Friends of FOKAL reception to raise funds for The Promise of Haiti II in NYC For The Foundation of Liberty and Knowledge (FOKAL). Her Excellency Michele D. Pierre-Louis, former Prime Minister of Haiti and President of FOKAL, delivered the keynote address. The reception was also an occasion for Friends of FOKAL to honor individuals for their work on behalf of Haiti: The Medici Group's Frans Johansson and Sweet Joy Hachuela; the Honorable Scott Stringer, Comptroller of New York City; and master Impressionist Eric Girault.

Photo Credit by Cat Laine

Photo Credit by Cat Laine

Cover Story: Renaissance Man

The January issue of Diversity Executive is out, and The Medici Group CEO Frans Johansson is on the cover, in the feature story, “Renaissance Man.” Here's an excerpt:

Things are clicking these days for Frans Johansson.

The 41-year-old business consultant and author has turned heads with his recent book about creativity, “The Click Moment.” His New York City-based firm, The Medici Group, is snagging business with clients such as Nike, Caterpillar and Pfizer. Johansson himself is crisscrossing the globe to speak, including a stretch not long ago in which he delivered 10 keynote talks in five countries within a couple of weeks.

All this momentum is vindication of Johansson's long-standing argument about the connection between diversity and innovation.

Read more on the Diversity Executive site.


Cover Story: What Box?

The Medici Group CEO Frans Johansson graces the cover of the latest Black Enterprise. The cover story features Frans’ thought leadership and how the firm works with companies to innovate through an approach thats focuses on diversity and execution. Clients MetLife and Nike are prominently cited. Here’s what they had to say:

Cindy Davis, president of Nike Golf, noted that the Medici process “really created an even more robust conversation about ideas and innovation and how to look at opportunities or challenges and how that comes together to create and even more exciting solution.”

Gina Warren, Nike’s vice president of global diversity and inclusion, on the global program, “Diversity and Innovation: The Medici Effect”, licensed from The Medici Group: “It’s a four-hour experience that we have made our signature experience for all Nike teams around the world.”

John Geyer, vice president of innovation at MetLife on what makes The Medici Group different: “Most other companies had the same pitch—do a bunch of market research, do a bunch of interviews and focus groups—like a formula. Frans and The Medici Group had a different formula: Bring together a bunch of diverse people, brainstorm intensely like you’ve never brainstormed before, ruthlessly prioritize, and go out and experiment—in a few months instead of a few years.”