America’s largest life insurer needs to innovate in a key growth market.
With a rising middle class, Latin America was a top region to grow at MetLife. But the demographic skewed young, demanding a new approach to offerings, and offices were siloed across seven countries. Through our growth strategy consulting service, Medici helped 60 leaders develop new customer engagement, marketing, and product strategies. In four months of prototyping, teams improved collaboration and unleashed a startup metabolism. Revenues from the region have yielded double-digit growth year over year since.