The Medici Group

What do termites and architecture have in common? Music records and airlines?
And what does any of this have to do with healthcare, card games, or cooking?

Most of us would assume nothing. But out of these seemingly random combinations have come groundbreaking ideas that have created whole new fields. In his bestselling book, The Medici Effect, Frans Johansson takes us on a fascinating journey to the Intersection: a place where ideas and concepts from diverse industries, cultures, departments, and disciplines collide, ultimately igniting an explosion of ideas leading to extraordinary innovations. The Medici Effect has been translated into 18 languages, and its influence around the world keeps accelerating.

Here's what others have said:

"One of the Best Books on Innovation" –Business Week
"One of the most insightful books on managing innovation I have ever read." –Clay Christensen, author, The Innovator's Dilemma
"He's written the book dozens of business school professors meant to write, but couldn't." –Washington Post
"There is a good deal that managers can draw from this collection of ideas." –Financial Times
"A Work of Art ... If you can't read it and come up with at least a minor Mona Lisa or two, you're not trying." –Entrepreneur Magazine

You can buy the book online at Amazon.com or Barnes & Noble, or order in bulk from 800ceoread. Thanks to the generosity of the publisher, the book is also available in its entirety as a PDF download.

If you are interested in acquiring the rights for the book in your country, please contact Harvard Business School Press.